Ritzer's McDonaldization and applied qualitative marketing research

Author: Nancarrow Clive   Vir Jason   Barker Andy  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.8, Iss.3, 2005-03, pp. : 296-311

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract