Product launch, product advantage and market orientation in SMEs

ISSN： 1462-6004

Source： Journal of Small Business and Enterprise Development, Vol.15, Iss.1, 2008-02, pp. : 96-110

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Alliance market orientation, new product development, and resource advantage theory

By Bicen Pelin Hunt Shelby D.

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 7, 2012-08 ,pp. : 592-600

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A study of strategic orientation and product competitive advantage in Chinese emerging market

By Zhao Yushan

International Journal of Quality and Innovation, Vol. 2, Iss. 1, 2012-12 ,pp. : 44-60

Inderscience Publishers

Access to resources Recommend Favorite

The influences of entrepreneurial orientation on product advantage and new product success

By Wong Stanley Kam Sing

Journal of Chinese Entrepreneurship, Vol. 4, Iss. 3, 2012-09 ,pp. : 243-262

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of market orientation on product innovativeness and business performance

By Sandvik I.L. Sandvik K.

International Journal of Research in Marketing, Vol. 20, Iss. 4, 2003-12 ,pp. : 355-376

Elsevier

Access to resources Recommend Favorite

The influence of market orientation on new product success

By Wong Stanley Kam Sing Tong Canon

European Journal of Innovation Management, Vol. 15, Iss. 1, 2012-01 ,pp. : 99-121

Emerald Group Publishing Ltd

Access to resources Recommend Favorite