Clash of the e-commerce titans: A new paradigm for consumer purchase process improvement

Author: Kumar Sameer   Eidem Jessica   Perdomo Diana Noriega  

Publisher: Emerald Group Publishing Ltd

ISSN: 1741-0401

Source: International Journal of Productivity and Performance Management, Vol.61, Iss.7, 2012-09, pp. : 805-830

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Abstract