Impacts of a Thai cause-related marketing program on corporate image

Author： Chattananon Apisit   Lawley Meredith   Supparerkchaisakul Numchai   Leelayouthayothin Lackana  

Publisher： Emerald Group Publishing Ltd

ISSN： 1746-8809

Source： International Journal of Emerging Markets, Vol.3, Iss.4, 2008-09, pp. : 348-363

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