Building from scratch a marketing services giant by acquisition: Case study and interview with Sir Martin Sorrell, Chief Executive of WPP

Author: Ghobadian Abby   O'Regan Nicholas  

Publisher: Emerald Group Publishing Ltd

ISSN: 1755-425X

Source: Journal of Strategy and Management, Vol.4, Iss.3, 2011-08, pp. : 289-300

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