The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth

Author: Nga Joyce Koe Hwee   Soo) Soo Wai Mun (Nadiah  

Publisher: Emerald Group Publishing Ltd

ISSN: 2040-7122

Source: Journal of Research in Interactive Marketing, Vol.5, Iss.1, 2011-03, pp. : 50-70

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Abstract