Usage and success factors of commercial recommendation agents: A consumer qualitative study of MyProductAdvisor.com

Author： Aljukhadar Muhammad   Senecal Sylvain  

Publisher： Emerald Group Publishing Ltd

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.5, Iss.2-3, 2011-06, pp. : 130-152

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