The impact of trial on technology adoption: the case of mobile TV

Author： Soscia Isabella   Arbore Alessandro   Hofacker Charles F.  

Publisher： Emerald Group Publishing Ltd

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.5, Iss.2-3, 2011-06, pp. : 226-238

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Adoption of mobile technology in business: a fit-viability model

By Liang Ting-Peng   Huang Chen-Wei   Yeh Yi-Hsuan   Lin Binshan  

Industrial Management & Data Systems, Vol. 107, Iss. 8, 2007-10 ,pp. : 1154-1169

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Coordination in innovation-generating business networks - the case of Finnish Mobile TV development

By Ritala Paavo   Hurmelinna-Laukkanen Pia   Nätti Satu  

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 4, 2012-04 ,pp. : 324-334

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Technology adoption and performance impact in innovation domains

By Plewa Carolin   Troshani Indrit   Francis Anthony   Rampersad Giselle  

Industrial Management & Data Systems, Vol. 112, Iss. 5, 2012-05 ,pp. : 748-765

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of culture on the adoption of high technology products

By Slowikowski Sue   Jarratt Denise G  

Marketing Intelligence & Planning, Vol. 15, Iss. 2, 1997-02 ,pp. : 97-105

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of information technology adoption on internal controls adaptation

By Yang Ming-Hsien   Koo Tian-Lih  

International Journal of Business and Systems Research, Vol. 8, Iss. 1, 2014-11 ,pp. : 14-33

Inderscience Publishers

Access to resources Recommend Favorite