Author: Simpson P.M. Brown G. Widing II R.E.
Publisher: Springer Publishing Company
ISSN: 0167-4544
Source: Journal of Business Ethics, Vol.17, Iss.2, 1998-01, pp. : 125-136
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Ethical Dimensioins of Advertising Executions
Journal of Business Ethics, Vol. 17, Iss. 7, 1998-05 ,pp. :
Advertising Effects and Effectiveness
European Journal of Marketing, Vol. 27, Iss. 10, 1993-11 ,pp. :
Effectiveness of Environmental Advertising for Hotels
Services Marketing Quarterly, Vol. 35, Iss. 4, 2014-10 ,pp. :
Ethical Standards in Advertising: A Worldwide Perspective
Journal of Business Ethics, Vol. 19, Iss. 2, 1999-04 ,pp. :