Identification of Strategic Groups using Relationship Marketing Criteria: A Cluster Analytic Approach in Professional Services

Author： Panayides P.M.

Publisher： Routledge Ltd

ISSN： 0264-2069

Source： The Service Industries Journal, Vol.22, Iss.2, 2002-04, pp. : 149-166

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Offer of Services by Goods Exporters: Strategic and Marketing Dimensions

By Léo P-Y. Philippe J.

The Service Industries Journal, Vol. 21, Iss. 2, 2001-04 ,pp. : 91-116

Routledge Ltd

Access to resources Recommend Favorite

Aligning Sales Management and Relationship Marketing in the Services Sector

By Tzokas N. Saren M. Kyziridis P.

The Service Industries Journal, Vol. 21, Iss. 1, 2001-01 ,pp. : 195-210

Routledge Ltd

Access to resources Recommend Favorite

Vendor selection problem: a multi-criteria approach based on strategic decisions

By Parthiban P. Zubar H. Abdul Katakar Pravin

International Journal of Production Research, Vol. 51, Iss. 5, 2013-03 ,pp. : 1535-1548

Taylor & Francis Ltd

Access to resources Recommend Favorite

Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process

By Lin Chin-Tsai Wu Cheng-Shiung

The Service Industries Journal, Vol. 28, Iss. 8, 2008-10 ,pp. : 1077-1091

Routledge Ltd

Access to resources Recommend Favorite

Marketing-based tangibilisation for services

By Tarn David

The Service Industries Journal, Vol. 25, Iss. 6, 2005-09 ,pp. : 747-772

Routledge Ltd

Access to resources Recommend Favorite