Using triangulation to assess and identify successful services brands

Author: de Chernatony Leslie   Drury Susan   Segal-Horn Susan  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.25, Iss.1, 2005-01, pp. : 5-21

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract