Services Branding: Revealing the Rhetoric within Retail Banking

Author: O'loughlin Deirdre  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.27, Iss.4, 2007-06, pp. : 435-452

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract