Entry mode choice in the internationalisation of the hotel industry: a holistic approach

Author： Leon-Darder Fidel   Villar-Garcia Cristina   Pla-Barber Jose  

Publisher： Routledge Ltd

ISSN： 0264-2069

Source： The Service Industries Journal, Vol.31, Iss.1, 2011-01, pp. : 107-122

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