Reasons for the expansion in franchising: is it all said?

Author: Rondan-Cataluña Francisco Javier   Navarro-Garcia Antonio   Diez-De Castro Enrique Carlos   Rodriguez-Rad Carlos Javier  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.32, Iss.6, 2012-05, pp. : 861-882

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Abstract