The Power of the Product P, or Why Toothpaste Is So Important to Behavior Change

ISSN： 1524-5004

Source： Social Marketing Quarterly, Vol.15, Iss.1, 2009-03, pp. : 98-106

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

So Then Why Did You Do It?

By Dunkelberg J.

Journal of Business Ethics, Vol. 29, Iss. 1-2, 2001-01 ,pp. : 51-63

Springer Publishing Company

Access to resources Recommend Favorite

Why existing customers are so valuable

By Bishop Derek

Strategic Direction, Vol. 25, Iss. 2, 2009-01 ,pp. : 3-5

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pursuing opportunities: Why so many fail and so few succeed

By Ottesen Geir Grundvåg Grønhaug Kjell

European Journal of Marketing, Vol. 40, Iss. 1-2, 2006-01 ,pp. : 100-112

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Management styles and success: Why coaching is important

Development and Learning in Organizations: An International Journal, Vol. 28, Iss. 2, 2014-01 ,pp. : 23-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Why thought leadership is more important than ever

By Gibbins-Klein Mindy

Strategic Direction, Vol. 25, Iss. 3, 2009-02 ,pp. : 3-4

Emerald Group Publishing Ltd

Access to resources Recommend Favorite