SPONSORSHIP: IMPACT ON BRAND AWARENESS AND BRAND ATTITUDES

Author: Jalleh Geoffrey   Donovan Robert J.   Giles-Corti Billie   Holman C. D'Arcy J.  

Publisher: Routledge Ltd

ISSN: 1524-5004

Source: Social Marketing Quarterly, Vol.8, Iss.1, 2002-03, pp. : 35-45

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Abstract