SPONSORSHIP: IMPACT ON BRAND AWARENESS AND BRAND ATTITUDES

Author： Jalleh Geoffrey   Donovan Robert J.   Giles-Corti Billie   Holman C. D'Arcy J.  

Publisher： Routledge Ltd

ISSN： 1524-5004

Source： Social Marketing Quarterly, Vol.8, Iss.1, 2002-03, pp. : 35-45

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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