ADAPTIVE STRATEGIES OF TOBACCO FIRMS SUBSEQUENT TO THE 1998 MASTER SETTLEMENT AGREEMENT: AN EXAMINATION OF EMERGENT TOBACCO PROMOTIONAL MIX EFFORTS

Author： Czaplewski Andrew J.   Olson Eric M.  

Publisher： Routledge Ltd

ISSN： 1524-5004

Source： Social Marketing Quarterly, Vol.9, Iss.1, 2003-01, pp. : 3-17

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