Author: Gupta Mahesh C.
Publisher: Routledge Ltd
ISSN: 1466-4488
Source: Journal of Strategic Marketing, Vol.21, Iss.4, 2013-07, pp. : 305-322
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Grunert Klaus G Jeppesen Lisbeth Fruensgaard Jespersen Kristina Risom Sonne Anne-Mette Hansen Kåre Trondsen Torbjørn Young James A
European Journal of Marketing, Vol. 39, Iss. 5-6, 2005-05 ,pp. :