Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport

Author： Agyemang Kwame J.A.  

Publisher： Inderscience Publishers

ISSN： 1474-7332

Source： International Journal of Revenue Management, Vol.7, Iss.2, 2013-08, pp. : 171-181

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