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Author: Ganesh N. Ramkumar P. Subramanian T.T. Narendran K.
Publisher: Inderscience Publishers
ISSN: 1742-6952
Source: Journal of Historical Research in Marketing, Vol.1, Iss.1, 2011-10, pp. : 45-63
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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