Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0

Author: Pousttchi Key   Hufenbach Yvonne  

Publisher: Inderscience Publishers

ISSN: 1743-8187

Source: International Journal of Business Intelligence and Data Mining, Vol.8, Iss.1, 2013-08, pp. : 19-44

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Abstract