Author: Goi Chai Lee
Publisher: Inderscience Publishers
ISSN: 1744-6635
Source: International Journal of Business Forecasting and Marketing Intelligence, Vol.1, Iss.2, 2009-09, pp. : 181-199
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Paul Pallab
Journal of Consumer Marketing, Vol. 13, Iss. 4, 1996-04 ,pp. :
By Vuori Satu Holmlund-Rytkönen Maria
Marketing Intelligence & Planning, Vol. 23, Iss. 1, 2005-01 ,pp. :