Strategies used by a meatpacking company for market competition

Author: Nara Elpídio Oscar Benitez   Kipper Liane Mahlmann   Benitez Lisianne Brittes   Forgiarini Giuliano   Mazzini Edu  

Publisher: Emerald Group Publishing Ltd

ISSN: 1751-5637

Source: Business Strategy Series, Vol.14, Iss.2-3, 2013-03, pp. : 72-79

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Abstract