Pavlovian Processes in Consumer Choice: The Physical Presence of a Good Increases Willingness-to-Pay

Author: Bushong Benjamin   King Lindsay M.   Camerer Colin F.   Rangel Antonio  

Publisher: American Economic Association

ISSN: 0002-8282

Source: The American Economic Review, Vol.100, Iss.4, 2010-09, pp. : 1556-1571

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Abstract