Testing Models of Consumer Search Using Data on Web Browsing and Purchasing Behavior

Author: De los Santos Babur   Hortaçsu Ali   Wildenbeest Matthijs R.  

Publisher: American Economic Association

ISSN: 0002-8282

Source: The American Economic Review, Vol.102, Iss.6, 2012-10, pp. : 2955-2980

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Abstract