Experience design for communities in virtual worlds: come for the attraction, stay for the interaction

Author： Kohler Thomas   Matzler Kurt   Hutter Katja   Thiemann Robin   Fuller Johann  

Publisher： Inderscience Publishers

ISSN： 1477-8394

Source： International Journal of Web Based Communities, Vol.7, Iss.2, 2011-04, pp. : 174-188

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