Antecedents of internal marketing practice: some preliminary empirical evidence

By Gounaris Spiros  

International Journal of Service Industry Management, Vol. 19, Iss. 3, 2008-06 ,pp. : 400-434

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

CSR expectations: the focus of corporate marketing

By Podnar Klement   Golob Urša  

Corporate Communications: An International Journal, Vol. 12, Iss. 4, 2007-10 ,pp. : 326-340

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of internal marketing activities on external marketing outcomes

By Bansal H.S.   Mendelson M.B.   Sharma B.  

Journal of Quality Management, Vol. 6, Iss. 1, 2001-12 ,pp. : 61-76

Elsevier

Access to resources Recommend Favorite

Integrating internal marketing with participative management

By Davis Tim R.V.  

Management Decision, Vol. 39, Iss. 2, 2001-03 ,pp. : 121-132

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Changing the corporate mindset: focus on the external, not the internal

By House Deborah  

Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-01 ,pp. : 161-165

Emerald Group Publishing Ltd

Access to resources Recommend Favorite