How do managers perceive the needs of sales forecasting process improvement in a B2B environment

Author： Kerkkanen Annastiina   Huiskonen Janne   Korpela Jukka   Pirttila Timo  

Publisher： Inderscience Publishers

ISSN： 1477-9064

Source： International Journal of Management Practice, Vol.5, Iss.2, 2012-06, pp. : 107-124

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