Author： Adrian Angela
Publisher： Inderscience Publishers
ISSN： 1478-9647
Source： International Journal of Intellectual Property Management, Vol.2, Iss.3, 2008-11, pp. : 253-260
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Abstract
'Virtual world' identities are becoming indistinguishable from 'real' identities, just as 'e-commerce' became indistinguishable from 'commerce'. The problem of the appropriation of personality tends to be associated with 'character merchandising', with a fine line drawn between real people and fictitious characters. The control over online avatar identities has begun to have many real-world consequences. This article is based upon a previous article published in the Computer Law Security Reports, 2008, entitled 'No one knows you are a dog: Identity and reputation in virtual worlds'.
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