Strategic change within the pharmaceutical industry: the impact of direct-to-consumer advertising for prescription medicines

Author： Hughes-Morgan Margaret Kendrick Joelle L. Morgan Fred W. Stoltman Jeffrey J.

Publisher： Inderscience Publishers

ISSN： 1479-3121

Source： International Journal of Information Systems and Change Management, Vol.4, Iss.3, 2010-05, pp. : 246-257

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