An exploratory study of the implementation of customer relationship management by Malaysian automobile distributors

Author： Ishak Nor Khomar   Mutum Dilip   Ghazali Ezlika   Fan Cheong Khai  

Publisher： Inderscience Publishers

ISSN： 1549-9324

Source： J. for International Business and Entrepreneurship Development, Vol.3, Iss.1-2, 2007-01, pp. : 41-56

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