A simulation-based method for the design of supply strategies to enter developing markets

Author: Schwede Christian   Sieben Brian   Song Yu   Hellingrath Bernd   Wagenitz Axel  

Publisher: Inderscience Publishers

ISSN: 1740-2123

Source: International Journal of Simulation and Process Modelling, Vol.5, Iss.4, 2010-04, pp. : 324-336

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Abstract