Innovative marketing strategies for national industrial flagships: brand repositioning for accessing upscale markets

Author： Todiras Alina   Nijkamp Peter   Rafijevas Saidas  

Publisher： Inderscience Publishers

ISSN： 1740-2816

Source： International Journal of Foresight and Innovation Policy, Vol.7, Iss.1-2, 2011-05, pp. : 72-91

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