Exploring the NPD strategy development proficiency – new product market success relationship: a study of mediation and moderation

Author: Millson Murray R.   Wilemon David   Kim Jongbae  

Publisher: Inderscience Publishers

ISSN: 1740-2832

Source: International Journal of Technology Intelligence and Planning, Vol.7, Iss.1, 2011-07, pp. : 54-77

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