Consumer learning roadmap: a necessary tool for new products

Author: Hanninen Seppo   Sandberg Birgitta  

Publisher: Inderscience Publishers

ISSN: 1741-1009

Source: International Journal of Knowledge and Learning, Vol.2, Iss.3-4, 2006-09, pp. : 298-307

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract