The relationship between the e-marketing mix strategies and organisational performance: an empirical investigation of international organisations in Jordan

Author: Akroush Mamoun N.   Nuseir Mohammed T.   Asoub Ashraf N.   Mahadin Bushra K.  

Publisher: Inderscience Publishers

ISSN: 1741-1025

Source: International Journal of Electronic Marketing and Retailing, Vol.2, Iss.4, 2009-05, pp. : 317-351

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Abstract