An application of importance-performance analysis to university marketing

Author： Rauch Dennis A.   Nale Robert D.   Wathen Samuel A.   Barr Peter B.  

Publisher： Inderscience Publishers

ISSN： 1741-1025

Source： International Journal of Electronic Marketing and Retailing, Vol.3, Iss.1, 2009-12, pp. : 55-65

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