'That item is mine!' Consumer competitiveness and need for control: a study of internet auction bidding

Author: Nichols Bridget Satinover   Flint Daniel J.  

Publisher: Inderscience Publishers

ISSN: 1741-1025

Source: International Journal of Electronic Marketing and Retailing, Vol.3, Iss.3, 2010-08, pp. : 261-292

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Abstract