Modelling a CRM Markov chain process using system dynamics

Author: Ip W.H.   Chen Bocheng   Lau Henry C.W.   Choy K.L.   Chan S.L.  

Publisher: Inderscience Publishers

ISSN: 1741-5357

Source: International Journal of Value Chain Management, Vol.2, Iss.4, 2008-08, pp. : 420-435

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Abstract