Web-enabled integration of the voice-of-customer for continuous improvement and product development

Author: Gunasekaran N.   Arunachalam V. P.   Kumar A. Vinu Selva  

Publisher: Inderscience Publishers

ISSN: 1744-2370

Source: International Journal of Services and Operations Management, Vol.2, Iss.1, 2006-02, pp. : 78-94

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Abstract