Co-creation and the new marketing mix as an innovative approach for enhancing tourism industry competitiveness in Egypt

Author: Eraqi Mohammed I.  

Publisher: Inderscience Publishers

ISSN: 1744-2370

Source: International Journal of Services and Operations Management, Vol.8, Iss.1, 2011-12, pp. : 76-91

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract