Application of data mining techniques for customer lifetime value parameters: a review

Author： Aeron Harsha   Kumar Ashwani   Janakiraman M.  

Publisher： Inderscience Publishers

ISSN： 1746-0972

Source： International Journal of Business Information Systems, Vol.6, Iss.4, 2010-10, pp. : 514-529

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Techniques, process and enterprise application for e-CRM using data mining

By Ranjan Jayanthi   Bhatnagar Vishal  

International Journal of Value Chain Management, Vol. 3, Iss. 4, 2010-02 ,pp. : 401-410

Inderscience Publishers

Access to resources Recommend Favorite

Modelling customer lifetime value in contractual settings

By Ruckstuhl Christoph Heitz; Marcel Dettling; Andreas  

International Journal of Services Technology and Management, Vol. 16, Iss. 2, 2011-09 ,pp. : 172-190

Inderscience Publishers

Access to resources Recommend Favorite

Mining purchasing sequence data for online customer segmentation

By Wang Hai   Wang Shouhong  

International Journal of Services Operations and Informatics, Vol. 2, Iss. 4, 2007-11 ,pp. : 382-390

Inderscience Publishers

Access to resources Recommend Favorite

Statistical modeling and probabilistic composition in the prediction of the customer lifetime value

By Sant'Anna Annibal Parracho   Ribeiro Rodrigo Otavio de Araujo  

Benchmarking: An International Journal, Vol. 16, Iss. 3, 2009-05 ,pp. : 335-350

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Going concern prediction using data mining techniques

By Koh Hian Chye   Low Chan Kee  

Managerial Auditing Journal, Vol. 19, Iss. 3, 2004-03 ,pp. : 462-476

Emerald Group Publishing Ltd

Access to resources Recommend Favorite