Optimising e-marketing criteria for customer communication in food and drink sector in Greece

Author： Tsekouropoulos G.   Andreopoulou Z.   Seretakis A.   Koutroumanidis T.   Manos B.  

Publisher： Inderscience Publishers

ISSN： 1746-0972

Source： International Journal of Business Information Systems, Vol.9, Iss.1, 2012-12, pp. : 1-25

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