Customer relationship-based strategic planning using balanced scorecard – a case study

Author: Nagarajan S.   Nallathambi A. Sam   Palaniappan P.L.K.   Sundarakani Balan  

Publisher: Inderscience Publishers

ISSN: 1748-1252

Source: International Journal of Enterprise Network Management, Vol.4, Iss.2, 2010-01, pp. : 201-228

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