Translating brand essence into product form: a case study in shape computation

Author： Chen Xiaojuan   McKay Alison   Pennington Alan De   Chau Hau Hing  

Publisher： Inderscience Publishers

ISSN： 1748-3050

Source： J. of Design Research, Vol.8, Iss.1, 2010-01, pp. : 42-65

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