HUL's tidy advertising strategy - a case study of Indian laundry segment

Author： 'Bidyarthi' H.M. Jha   Dande Mayur A.   Kuchar Pavan M.   Mishra Satya Mohan  

Publisher： Inderscience Publishers

ISSN： 1753-0806

Source： International Journal of Indian Culture and Business Management, Vol.6, Iss.1, 2013-12, pp. : 69-78

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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