ENTRY STRATEGY FOR ORGANIZED EUROPEAN RETAILERS INTO INDIA, WITH A SPECIAL FOCUS ON GERMAN RETAILERS

Author： Chandrasekhar Natarajan  

Publisher： Access Press UK in association with GSE Research

ISSN： 2045-810X

Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.2, 2012-01, pp. : 78-95

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