Author： Beck Valentin Britzelmaier Bernd
Publisher： Access Press UK in association with GSE Research
ISSN： 2045-810X
Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.3, 2012-01, pp. : 3-20
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International Journal of Sales, Retailing and Marketing, Vol. 1, Iss. 3, 2012-01 ,pp. :
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