The sponsor-global event relationship: a business-to-business tourism marketing relationship?

Author： O'Reilly Norm   Heslop Louise   Nadeau John  

Publisher： Routledge Ltd

ISSN： 1477-5085

Source： Journal of Sport Tourism, Vol.16, Iss.3, 2011-08, pp. : 231-257

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Editorial: Event Sports Tourism

By Weed Mike  

Journal of Sport Tourism, Vol. 12, Iss. 1, 2007-02 ,pp. : 1-4

Routledge Ltd

Access to resources Recommend Favorite

Challenges of tourism development in winter sports destinations and for post-event tourism marketing: the cases of the Ramsau Nordic Ski World Championships 1999 and the St Anton Alpine Ski World Championships 2001

By Kaiser Sebastian  

Journal of Sport Tourism, Vol. 18, Iss. 1, 2013-02 ,pp. : 33-48

Routledge Ltd

Access to resources Recommend Favorite

Sport tourism or event tourism: are they one and the same?

By Deery Margaret   Jago Leo   Fredline Liz  

Journal of Sport Tourism, Vol. 9, Iss. 3, 2004-08 ,pp. : 235-245

Routledge Ltd

Access to resources Recommend Favorite

A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention

By Moon Kae-Sung  

Journal of Sport Tourism, Vol. 18, Iss. 1, 2013-02 ,pp. : 49-66

Routledge Ltd

Access to resources Recommend Favorite

Global Trends and Sports Tourism

By Weed Mike  

Journal of Sport Tourism, Vol. 14, Iss. 1, 2009-02 ,pp. : 1-4

Routledge Ltd

Access to resources Recommend Favorite