When apologies fail: The moderating effect of implicit and explicit self-esteem on apology and forgiveness

Author: Eaton Judy   Struthers C. Ward   Shomrony Anat   Santelli Alexander G.  

Publisher: Routledge Ltd

ISSN: 1529-8868

Source: Self and Identity, Vol.6, Iss.2-3, 2007-04, pp. : 209-222

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Abstract

The purpose of this research was to explore whether self-esteem, defined as both an implicit and an explicit evaluation of the self, moderates the apology - forgiveness process. It was predicted that those with defensive or fragile self-esteem (i.e., high explicit and low implicit self-esteem) would focus on and respond to the aspects of the apology that confirmed the harm done by the transgressor, rather than the transgressor's remorse, and thus respond with less forgiveness and more avoidance and revenge than when the transgressor does not apologize. Participants experienced a transgression, after which the transgressor either apologized or not. As predicted, compared to those with secure self-esteem, those with defensive self-esteem were the least forgiving and the most vengeful and avoidant after receiving an apology. These findings suggest that apologies may not have their intended effect when offered to individuals with defensive self-esteem. Potential mechanisms of this relationship were also examined.